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Who We Are

Mission Statement: Simply put, Generation Care exists to help transform our community by maximizing physical abilities across the lifespan. We use every possible avenue to restore your physical condition to be the best it can be… and then keep you at your optimum level of health. You are much more than a bunch of body parts! Your goals, your dreams, your independence – that’s what drives us.

Generation Care, PLC, began serving the West Michigan community in 1999 in response to the community’s need for a different kind of rehabilitation – physical therapy with the science and expertise to back it up.  Grounded on principles of exceptional service, evidence-based therapy, and intensive one-on-one care, Generation Care has grown into “the patient’s choice” for therapy and wellness services on the lakeshore. Generation Care was initially created with a focus on the unique aspects of the geriatric and medically frail individual, but quickly grew into a multi-specialty, comprehensive rehabilitation center, complete with physical therapy, occupational therapy, and speech-language pathology services, wellness and peak performance services. Years later, Generation Care serves a wide variety of clients from all over West Michigan working with specialty hospitals like Mayo Clinic, ranging from the unique needs of a newborn, to the teenage athlete and weekend warrior, to the most complex trauma recovery case.

In 2001, Generation Care opened its first clinic’s doors at 945 E Sherman Blvd. in Muskegon. While the aquatic center at our new facility may be the center of some patients’ roads to recovery, the heart and soul of Generation Care lies in the therapists and their unique talents. The results of our work with post-surgical and post-injury cases, as well as diverse chronic conditions, contributed to excellent clinical outcomes, and we expanded our facilities to meet these needs. In 2005, a two-story addition was completed to better accommodate our growing neurological population and orthopedic specialty areas such as complex conditions of the hand. Pediatric therapy expanded significantly in 2008, with a growing connection to schools and parent groups.

As our client base in Muskegon began to reach further south, a second clinic location was carefully considered and planned for Grand Haven. Expanded facilities were planned for clinical education and wellness services to better serve the West Michigan community. After 2 years of planning and construction, we proudly opened our doors in August 2008. Our Grand Haven facility is state of the art with expansive treatment areas, multi-use gyms, aquatics and the most complete Pilates studio in West Michigan.  We are so thankful to be a part of both Grand Haven and Muskegon communities!

As more clients from Grand Rapids began to seek our services, a third clinic location was created and opened in May of 2014 at 4095 Park East Court SE in Grand Rapids. The Generation Care Performance Center features a DEMS (Dynamic Elevated Movement Studio) that is truly one of a kind, along with functional training equipment to supplement physical therapy services. It’s incredible – stop in for a tour!

Our goal has always been simple:  We want to help people get better and live a happy life. We work synergistically and collaboratively with other organizations – not competitively. The medical community has become so complex that we are here to help you navigate your way, assembling the resources you need along your journey to recovery.

“I dealt with chronic, progressive pelvic pain for years. Generation Care is the FIRST place that really listened and got down to the source of the problem. I am forever grateful.”   Helen T., 2013

You will see the Generation Care team involved in the community – teaching, sharing, helping – because that is what we are all about. We exist for one reason – our customers – and we hope to continue to grow and change…. just like you.