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What We Do

Our team at Generation Care is totally committed to just one objective – helping you get better!   I am so proud and privileged to work with the incredibly talented therapists in this company.  A lifelong commitment to education and staying “cutting edge” is an absolute requirement of each and every employee in this company. We invest in their education and special certifications to make sure that the public receives the best value and experience for every health care dollar spent.  I believe that patients should have a CHOICE where they go for therapy care, and our team needs to EARN your trust.  We are so much more than “a therapy place.” We are all about the journey to recovery – resource management, family involvement, lifelong wellness opportunities, physician collaboration – whether it is a simple sprain or strain, or a life-changing, multiple trauma accident. No two people are alike, and your individual needs always come first at Generation Care. We are the leader in West Michigan specialty areas such as orthopedics, neurological conditions, pediatrics and much more.  I encourage you to come in, meet us, look around – we are the real deal. We commit our very best, every day. Thank you for considering Generation Care as your therapy and wellness provider.

Holly Lookabaugh- Deur


Holly Lookabaugh-Deur, PT, DSc, GCS

President and CEO


We PROVE this every day by our commitment to the following:

Use of Evidence-Based Practice Principles – Everything we do is proven to be safe and effective, and we follow “best practice” standards… and then some!  We consider a wide variety of theoretical models for your recovery, whether it is focused on muscle energy techniques, neurodevelopmental theory, exercise physiology, from a wide variety of fundamentalists, or a combination of all of the above.  Every patient case is managed individually.  Just you and the therapist – one on one, hands on  care…personal attention… that’s what we are all about.

Thorough Evaluations – We get to the bottom of the problem. You may come and see us for your low back issues, but the problem might be caused by an alignment issue in your feet. We get to the source of the problem so we can resolve it once and for all

Communication Excellence – Health care is a team effort, with YOU, the consumer, in charge of your choices and health. We communicate with other team members with YOUR NEEDS at the center of our focus.

Healing Environment – From the first moment you join us at Generation Care, you will feel the genuine warmth and sincerity of our entire team. YOU are why we exist. We strive to keep you comfortable and informed in a professional, friendly place that feels a bit like home.

MySTEPS Program – Once your therapy is complete, you are often beginning a new journey into wellness and you just don’t want to stop! Generation Care offers+ membership options with no contract requirements, so you can continue to use familiar equipment and facilities, among the friendly faces you’ve come to know.

Best of the Best – We employ therapists who sincerely and intensely care about what they do. They have a passion for excellence and individualized care, and that’s why they work with Generation Care. We have some of the top therapists in the mid-west on our team, ready to help you on your journey to recovery.


Did You Know?

Generation Care is a preferred provider of physical therapy on the lakeshore for:

  • Orthopedic Associates of Michigan- Grand Rapids (OAM)
  • University of Michigan Hospital System

We are also proud to serve patients from:

  • Cleveland Clinic
  • Rehab Institute of Chicago

Generation Care and NOCH partnered on a BestHealth project with Grand Haven Township Firefighters, providing comprehensive and extensive annual testing specific to their rigorous job requirements. We loved getting to know these great guys individually, and it was so rewarding to be a part of their commitment to optimal health.

While we love to be your “home” choice for rehabilitation, we are also readily accessible whenever it’s convenient for you.  We are proud to serve our local physicians with the finest value for comprehensive care in the area.