Muskegon, MI

945. E. Sherman Blvd.
P. 231.737.4374

Grand Rapids, MI

4095 Park East Court SE
P: 616.259.4028

Grand Haven, MI

16760 Lincoln Street
P: 616.935.3300

NOCHS, Grand Haven, MI

1015 S. Beacon Blvd.
P: 616.847.5293

Our History

History of Generation Care

Our Beginning

Generation Care, PLC, began serving the West Michigan community in 1999 in response to the community’s need for a different kind of rehabilitation – physical therapy with the science and expertise to back it up. Grounded on principles of exceptional service, evidence-based therapy, and intensive one-on-one care, Generation Care has grown into “the patient’s choice” for therapy and wellness services on the lakeshore.

Generation Care was initially focused on the unique aspects of the geriatric and medically frail individual in the beginning.  Now, having grown into a multi-specialty, comprehensive rehabilitation center, our three locations are complete with physical therapy, occupational therapy, and speech-language pathology services, wellness and peak performance services. Generation Care serves a wide variety of clients from all over West Michigan. We work with specialty hospitals like Mayo Clinic, ranging from the unique needs of a newborn to the teenage athlete and weekend warrior, to the most complex trauma recovery cases.

First Clinic Opens & More Growth

In 2001, Generation Care opened its first clinic’s doors at 945 E Sherman Blvd. in Muskegon. While the aquatic center at our new facility may be the center of some patients’ roads to recovery, the heart and soul of Generation Care lies in the therapists and their unique talents. The results of our work with post-surgical and post-injury cases, as well as diverse chronic conditions, contributed to excellent clinical outcomes, and we expanded our facilities to meet these needs. In 2005, a two-story addition was completed to better accommodate our growing neurological population and orthopedic specialty areas such as complex conditions of the hand. Pediatric therapy expanded significantly in 2008, with a growing connection to schools and parent groups.

Expansion in Grand Haven

As our client base in Muskegon began to reach further south, a second clinic location was carefully considered and planned for Grand Haven. Expanded facilities were planned for clinical education and wellness services to better serve the West Michigan community. After 2 years of planning and construction, we proudly opened our doors in August 2008. Our Grand Haven facility is state of the art with expansive treatment areas, multi-use gyms, aquatics and the most complete Pilates studio in West Michigan.  We are so thankful to be a part of both Grand Haven and Muskegon communities!

Grand Rapids Performance Center

As more clients from Grand Rapids began to seek our services, a third clinic location was created and opened in May of 2014 at 4095 Park East Court SE in Grand Rapids. The Generation Care Performance Center features a DEMS (Dynamic Elevated Movement Studio) that is truly one of a kind, along with functional training equipment to supplement physical therapy services.

Our goal has always been simple:  We want to help people get better and live a happy life. We work synergistically and collaboratively with other organizations – not competitively. The medical community has become so complex that we are here to help you navigate your way, assembling the resources you need along your journey to recovery.

You will see the Generation Care team involved in the community – teaching, sharing, helping – because, that is what we are all about.

We exist for one reason – our customers. We hope to continue to grow and change… just like you.