Muskegon, MI

945. E. Sherman Blvd.
P. 231.737.4374

Grand Rapids, MI

4095 Park East Court SE
P: 616.259.4028

Grand Haven, MI

16760 Lincoln Street
P: 616.935.3300

NOCHS, Grand Haven, MI

1015 S. Beacon Blvd.
P: 616.847.5293

Author: Missy

Dynavision at the BalanceSTRONG Center

We have added an amazing and extremely versatile new piece of equipment to our BalanceSTRONG Center, located at our Grand Haven location clinic. The Dynavision D2 has been shown to benefit a wide variety of populations, ranging from those recovering from brain injuries, concussions, and balance issues, to athletes and tactical athletes looking to enhance performance in their respective fields. The Dynavision D2 incorporates target hitting utilizing peripheral vision, selective attention tasks,...

Meet Jill Wiersma – Clinic Director for Muskegon

Jill Wiersma PT, DPT is Generation Care Muskegon’s Clinic Director. Even though her role as clinic director started in October of 2017, she has been on the Muskegon Team as a physical therapist since January 2016. Fun fact: she even spent one of her rotations while in physical therapy school at the Muskegon Generation Care for 8 weeks! Jill was born and raised in Metro Detroit and holds her undergraduate and Doctorate...

Are Your Feet Ready For Flip-Flop Season?

As the weather warms and the flip-flops are brought out of the closet, foot pain (often referred to as plantar fasciitis) season also ramps up. Flat footwear, such as flip-flops, reduce ankle support often leading to the strain of joints and soft tissues of the ankle or foot. This, in turn, leads to pain - most often in the ankle or bottom of the foot. If you have a history of...


The RunSTRONG 5k is exactly ONE MONTH from today! Have you registered yet? If you needed just one more reason to get motivated for Race Day on July 13th, let us share a story with you about this year's proceeds recipient, myTEAM TRIUMPH! This story was originally published in the Battle Creek Enquirer back in 2017. It's just SO good, we had to republish it here again. THIS is why you should...

Community Health Improvement Week

June 3-9 is Community Health Improvement Week! The purpose of this national event is to recognize community health professionals for their passion and dedication to improving the health of the communities they serve. Here at Generation Care, every single staff member from our customer service staff to our leadership team are committed to improving the health of the people in our Lakeshore communities! Whether you need rehab services following an...

Official Press Release – RunSTRONG 5k

You know it's official when the press release goes out! It's June 1st and our 2nd Annual RunSTRONG 5k is only 42 days away! Have you registered yet?   GENERATION CARE HOSTS SECOND ANNUAL RUNSTRONG 5K GRAND HAVEN, MICHIGAN, June 1, 2018 — Generation Care, a local rehabilitation and wellness center, hosts their second annual RunSTRONG 5k. On Friday, July 13, 2018, Generation Care will be holding their second annual RunSTRONG® 5k event at...

Our Team at Heartwood Lodge

It's National Skilled Nursing Care Week! Established by the American Health Care Association (AHCA) in 1967 and always beginning on Mother’s Day, National Skilled Nursing Care Week provides an opportunity to recognize the role of skilled nursing care centers around the country. Generation Care is proud to serve the rehabilitation needs of Heartwood Lodge, the North Ottawa Care Center affiliated with North Ottawa Community Health System.  This dynamic team of awesome...

Speech Therapy Is More Than Just “Speech”!

May is Better Hearing and Speech Awareness Month and we asked Generation Care Speech Language Pathologist (SLP), Michelle Davis, MA, CCC-SLP, to share some ways that an SLP helps their patients. As the Dysphagia Specialty Team Leader, Michelle has extensive experience treating patients with a variety of SLP-related difficulties - and most of the patients she treats are adults! There continues to be a misconception of what speech therapy actually is. Speech therapy can...

Press Release – Generation Care Joins Ivy Rehab Network

  FOR IMMEDIATE RELEASE Media Contact: Missy Richeal (missy@leverageadvice.com) (616) 414-1075   GENERATION CARE JOINS IVY REHAB NETWORK MUSKEGON, MICHIGAN, MAY 10, 2018 — Generation Care, a West Michigan rehabilitation and wellness organization since 1999, has joined a national rehabilitation organization, Ivy Rehab Network. With Ivy Rehab Network’s 100 clinics nationwide, Generation Care joins a growing team of 12 other clinics in Michigan within the network. Generation Care plans to retain their current name and community identity, with...

What Generation Care in Muskegon Does Well

Generation Care in Muskegon has been servicing Muskegon and the surrounding areas since 2001. Not only do we provide physical therapy, but occupational and speech therapy. Having all of these services available at one location with some of the most talented clinicians in the area allows for great interdisciplinary care. Generation Care is devoted to engagement in ongoing professional education as well as providing the highest level of expert care to our...